Neuroscience of Money
The people in this generation are having a lot of opportunities to invest the savings. The nature of savings and investments varies with the various demographical factors. The investment returns are constant to a rich person and a pay scale based person, but what makes the difference in their perceptions of the markets and investment avenues. This is all based on their thought process. Neuroscience of money, which describes the various people's perceptions and thoughts varies from their education level, their position of responsibility. It has also been studied, how an investor makes investments, whether he is using any source of information for investments of this money. It is observed that the behavior of different income level persons and different educational backgrounds people reacting to the fall of their market value of investments in different scenarios. It is observed their perception of thinking an