Neuroscience of Money

                                       The people in this generation are having a lot of opportunities to invest the savings. The nature of savings and investments varies with the various demographical factors. The investment returns are constant to a rich person and a pay scale based person, but what makes the difference in their perceptions of the markets and investment avenues. This is all based on their thought process. Neuroscience of money, which describes the various people's perceptions and thoughts varies from their education level, their position of responsibility. It has also been studied, how an investor makes investments, whether he is using any source of information for investments of this money. It is observed that the behavior of different income level persons and different educational backgrounds people reacting to the fall of their market value of investments in different scenarios. 

                                  It is observed their perception of thinking and choosing of industry, which generated more revenue to them based on their education qualification. It has been seen the generation Z people are in the world of a lot of opportunities, their mindset of thinking about investment is very less and preference for the current consumption only. The investors in the market are a very minute percentage in the nation when compared with internationally. The relationship between the income level and the percentage of investments is also an interesting fact to be concentrated on. Neuroscience of money focuses on the fact that investors are not always rational, have limits to their self-control, and are influenced by their own biases, news, and various factors influenced them.

 


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